I’m sure by now you have noticed the new feature Facebook has recently rolled out called “talk about this”. The “talk about this” feature is a metric of active fans sharing and discussing content from your page. Moving forward, this might become the easiest and most accurate way to understand the real value of Facebook business pages.
I recently came across an article entitled “Louisville Slugger Lifts Facebook Chatter by 834%” which illustrates how one company creatively used the “talk about this” feature to increase its brand’s Facebook “Likes” by 143% in just one day! Now is the time to put on your thinking caps and come up with ways to increase your Facebook page’s “talk about this” by getting your fans talking about you and your brand!
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