I am constantly thinking of promotions and marketing ideas to attract new customers to Lincoln Court. One way, which seemed a no brainer, is to offer store discounts to incentivize potential customers to visit the center; thinking once a customer visits one of our stores they will of course return… or will they? Recently, I came across an article entitled “The Dark Side of Discounts”, which discusses the negative connotations customers place on products and services that are discounted. The article shows that while discounts aren’t inherently bad they must have a purpose and be used with caution.
Are you a business owner, we would love to hear your experience with providing discounts.