Using Groupon To Attract New Customers

I might be on the late train, but I just read an article in Fortune Magazine featuring the fastest growing deal-a-day website, Groupon.com. Launched in November 2008, Groupon was created to answer the age old question of what to do and where to go. In cities where there are too many options of what to do, see, eat and buy-sometimes the easiest choose is to stick with what you know. You eat at the same restaurants, shop at the same stores and participate in the same activities. Groupon has found a way to break you from this routine, allowing you to start trying new vendors by providing one great deal a day at a deeply discounted price. The deal a day can range from the ordinary ($25 off dinner for two at the trendiest new restaurant in Manhattan, NY) to the extraordinary (75% off a hot air balloon ride in Napa Valley, CA).

Sounds pretty cool, right? Now here is how it all works-Groupon will post a deal a day in each of the 40 nationwide cities in which it currently operates (including Dallas and Ft. Worth). If you like the deal click the “Buy” icon, if enough people also buy the product your credit card will be charged and you will receive a link to your Groupon. If the product isn’t so popular, you don’t receive the product and your card isn’t charged. It’s that simple!

So how as a small business owner can you benefit from Groupon? Easy, add your products and services to their site!

1) Your products and services will be exposed to Groupon’s 4million+ subscribers;
2) It’s a great way to push your older inventory making room for your newer products;
3) There is nothing out of pocket, Groupon doesn’t charge businesses for posting their products. Groupon makes their money by taking a percentage of the profits generated. Groupon wins only if you win;
4) Groupon only features one product a day- the spotlight is on you and your business for an entire day.
For more information on how to get started, check out the GrouponWorks For Business website. Have you used Groupon to promote your business? Please leave us a comment, we would love to hear from you!

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