50 Out Of The Box Marketing Ideas For Small Businesses

Do you offer great products and services, but having a hard time getting the word out to your customers? Not to worry, here are 50 Out Of The Box Marketing Ideas to help you SELL SELL SELL:
1) Create a newsletter that provides quality information about your products and industry;
2) Design a distinctive logo, branding is key! Include your new logo on your business cards, letterhead and receipts/invoices;
3) Create a Twitter and Facebook page (make sure you use your new logo as your icon picture-branding is key!);
4) Mail out coupons and special promotions;
5) Sponsor your local little league team;
6) Hold an Open House;
7) Advertise in the local paper;
8 ) Create a blog that provides helpful tips and articles about your products and industry;
9) Pass out samples;
10) Create a Youtube video about your products;
11) Become a vendor at your local Farmer’s Market or Flea Market;
12) Create a website that showcases your products and services. It’s helpful to also include an area on your site that allows your customers to provide their contact information to receive updates about your business;
13) Allow your customers to help choose your inventory;
14) Donate your products/services to local charity auctions;
15) Have a “Customer Appreciation Day” (open your store early for your loyal customers);
16) Cross promote with other businesses that cater to the same demographic (for example, ask that your website’s link be included on their website);
17) Develop a “Thanks for the Referral” rewards program;
18) Develop a “1st Time Customer” rewards program;
19) Advertise on Craig’s List;
20) Advertise on Etsy;
21) Advertise on your local radio station;
22) Become a member of your local Chamber of Commerce and any other business networking organizations;
23) Team up with your local schools to host fundraiser events;
24) Have a “Teacher’s Appreciation Day” (special deals and items only available to teachers);
25) Hold holiday themed events and promotions (pictures with Santa, pass out candy for Halloween, etc);
26) Have a Spring Cleaning Clearance Sale;
27) Include customer testimonials on your website and literature;
28) Hold classes and clinics in your store pertaining to your products or industry;
29) Promote your business by using Google Ads;
30) Have an “Employee Appreciation Day” (provide special discounts to your employees and their friends/families);
31) Distribute pens, pencils, shopping bags, magnets and stickers that include your logo;
32) Advertise in the Yellow Pages;
32) Create a “Birthday Rewards Program” (celebrate the birthdays of your loyal customers by sending them cards, small gifts or special discounts);
33) Have “Sneak Peek Parties” for your loyal customers allowing them to view and purchase your new products before they are offered to the public;
34) Take the time and spend the money to improve your signage;
35) Hold business card raffles (a great way to get your customers’ contact information);
36) Allow groups to use space within your business to hold meetings or private events;
37) Create a warm, welcoming environment for your customers (have coffee, cookies or water available);
38) Build a personal relationship with your loyal customers (greet them on a first name basis, have items picked out specifically for them to view, etc);
39) Write personal thank you cards to your customers;
40) Encourage customer feedback and comments;
41) Promptly respond to customer’s feedback and requests;
42) Develop a brochure that list all of your products and services;
43) Get your business’ address included on Google Local and CitySearch;
44) Attend trade shows for your industry;
45) Train your employees on the value and importance of customer service;
46) Have a Sales Tax Free Day;
47) Team up with a local charity and give a percentage of your sales to the charity;
48) Have Happy Hour Prices (you don’t have to be a bar to provide lower prices within a short timeframe);
49) Create a Customer of the Month program;
50) Give a speech at your local Career Day.

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9 responses to “50 Out Of The Box Marketing Ideas For Small Businesses

  1. did you get this off the back of a cereal packet?

  2. Pingback: Tweets that mention 50 Out Of The Box Marketing Ideas For Small Businesses « Lincoln Court's Small Business Round Table -- Topsy.com

  3. Nice one Nick. It`s probably meant to say “ideas out of the cereal box”.

    Dear SME Entrepreneur,
    If you hadn`t thought of these 50 lame marketing ideas, you`re probably out of business by now. Good luck.

    • Appreciate the comments! The goal of this post is to provide easy marketing ideas that anyone can implement at anytime for a very low cost. We would love to hear any additional marketing ideas you’ve implemented that have been successful! Thanks!!!!

  4. I enjoyed this article! Sometimes the “obvious” isnt always put into action. This was a great reminder of easy things we as small business owners can do NOW to increase our customer base.

  5. Hi, I just saw this article and wanted to chime in. What ADG said is absolutely correct, one of the common mistakes by small business owners is to miss the obvious.
    For those owners looking for more advanced tips and information, I’d like to recommend the Microsot Business Resource Center. While it does require registration, you’ll gain access to articles, videos and other SMB owners to discuss your experiences with .

    Microsoft Business Resource Center:

    The Microsoft SMB Outreach Team

  6. Pingback: 50 Out Of The Box Marketing Ideas For Small Businesses (via Lincoln Court’s Small Business Round Table) « Billfmuss's Blog

  7. I actually did the “become a farmer’s market vendor” thing before it finally sunk home that my business isn’t at all local. In fact, it relies on nationwide demand and there’s no value to be had in marketing to my neighbors. That lesson cost me $450. Hope someone else learns from it.

  8. I would like to know more about business advertising ideas.

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